Cashmere Apparel Gains Popularity Among Eco-Conscious Consumers

 According to the research report, the global cashmere clothing market was valued at USD 2068.63 million in 2021 and is expected to reach USD 3,545.65 million by 2030, to grow at a CAGR of 6.2% during the forecast period.

April 2025 – The global cashmere clothing market is experiencing robust growth, driven by increasing consumer preference for high-quality, premium textiles and growing awareness about sustainable clothing. As winter fashion continues to evolve, cashmere remains at the forefront as a timeless, luxurious, and eco-conscious choice among fashion enthusiasts across the globe.

Market Overview

The global cashmere clothing market was valued at USD 2,068.63 million in 2021 and is expected to grow at a CAGR of 6.2% during the forecast period.

Cashmere, derived from the undercoat of cashmere goats, is prized for its unparalleled softness, warmth, and lightweight properties. As consumers increasingly seek quality over quantity, the demand for luxury apparel like cashmere sweaters, coats, scarves, and suits has seen a marked rise. Additionally, a shift toward sustainable clothing is further propelling the market, as cashmere is a natural fiber and biodegradable.

Another driving factor is the integration of cashmere in winter fashion collections by top fashion houses and independent designers alike. From casualwear to haute couture, the versatility and elegance of cashmere make it a staple in cold-weather wardrobes globally.

https://www.polarismarketresearch.com/industry-analysis/cashmere-clothing-market 

Market Segmentation

The global cashmere clothing market is segmented by product type, end-user, distribution channel, and region.

By Product Type:

1. Sweaters

2. Coats & Jackets

3. Scarves & Shawls

4. Trousers & Dresses

5. Others (hats, gloves, loungewear)

Among these, sweaters held the largest market share in 2024, accounting for over 35% of total revenue. However, scarves and shawls are expected to witness the highest growth rate due to their increasing popularity as versatile fashion accessories.

By End-User:

1. Men

2. Women

3. Children

The women's segment remains the dominant end-user category, as female consumers are more likely to invest in premium fashion items. However, men's luxury apparel is an emerging trend, with a surge in demand for stylish and functional outerwear made from cashmere.

By Distribution Channel:

1. Offline Retail (department stores, boutiques, specialty stores)

2. Online Retail (brand websites, e-commerce platforms)

The online retail segment is expected to register the highest CAGR during the forecast period. E-commerce has revolutionized the shopping experience, making luxury and niche products more accessible, especially in emerging markets.

Regional Analysis

The cashmere clothing market is geographically segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa.

North America:

The U.S. dominates the North American market, with consumers showing a strong affinity for premium textiles and sustainable fashion. Retailers in this region have embraced digital platforms, allowing luxury cashmere brands to reach broader audiences.

Europe:

Europe remains a leading market, especially in countries like the UK, France, Italy, and Germany. A long-standing tradition of valuing high-end fashion and craftsmanship supports sustained growth in this region. Additionally, many iconic winter fashion brands originate from or are headquartered in Europe, making it a hub for innovation and style.

Asia-Pacific:

This region is witnessing rapid growth, driven by increasing disposable incomes and changing fashion preferences in countries like China, Japan, and South Korea. China, in particular, is a dual player—both as a producer and a consumer—given its significant population of cashmere goats and rising urban elite who seek luxury apparel.

Latin America & MEA:

Though relatively nascent markets, Latin America and the Middle East & Africa are expected to experience steady growth, especially in affluent urban areas. The presence of luxury retail stores and a growing fashion-conscious population are contributing factors.

Key Companies and Competitive Landscape

The global cashmere clothing market is moderately fragmented, with several well-established brands competing alongside niche and emerging designers. Leading companies are focused on innovation, sustainability, and expanding their digital presence to capture a broader customer base.

Key Players:

1. Loro Piana – An Italian luxury brand known for its unmatched cashmere craftsmanship and sustainability initiatives.

2. Brunello Cucinelli – Another Italian fashion house that emphasizes ethical production and refined aesthetics.

3. Pringle of Scotland – A pioneer in knitwear that continues to blend heritage with modern design.

4. Naadam – A direct-to-consumer brand focused on ethical sourcing and affordability in the sustainable clothing space.

5. J.Crew – Offers a more accessible line of cashmere products targeting the upper-middle market segment.

6. Eric Bompard – A French brand known for its contemporary styles and use of Grade A Mongolian cashmere.

These brands are increasingly adopting strategies such as:

• Collaborations with influencers and designers

• Exclusive online collections

• Investments in transparent supply chains

• Launching eco-friendly and traceable cashmere lines

Market Trends

Some of the notable trends shaping the market include:

• Sustainable Sourcing and Traceability: Consumers are demanding greater transparency, pushing brands to disclose the origin of their cashmere and adopt ethical practices. Initiatives like The Good Cashmere Standard and Sustainable Fibre Alliance are gaining traction.

• Tech-Infused Retail: AR-powered try-ons, personalized shopping apps, and virtual showrooms are enhancing the online cashmere shopping experience.

• Customization and Personalization: Premium brands are offering made-to-order and customizable options to cater to the growing demand for unique, personalized clothing.

• Hybrid Styles: Designers are blending cashmere with other premium textiles like silk and alpaca to create hybrid garments that offer added durability and texture.

• Gender-Neutral Collections: Fashion is becoming more inclusive, and cashmere brands are responding with unisex designs that appeal to a broader demographic.

Challenges

Despite the market's promising growth, there are challenges such as:

• High production costs and seasonal limitations

• Risk of counterfeit products in online markets

• Environmental concerns related to overgrazing by cashmere goats in Mongolia and China, prompting stricter regulations

Conclusion

As the fashion industry continues its shift toward luxury, longevity, and sustainability, the cashmere clothing market stands at the confluence of these evolving consumer values. The emphasis on high-quality, ethically produced, and stylish winter wear will continue to drive market growth well into the next decade.

The integration of cashmere into contemporary wardrobes is not just a fleeting trend—it represents a broader movement toward conscious consumption and enduring elegance. With innovation, transparency, and craftsmanship at its core, the global cashmere clothing market is poised for an elegant ascent.